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Event Details
This seminar offers practical approaches to understanding and engaging audiences on tour, with tips for devising effective audience development and marketing strategies. You will learn what audience information is useful to collect and how to use it to inform relationship building with partners and audiences.
By the end of the session you will be able to:
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Develop effective venue relationships around shared audience development and marketing goals
Set and measure SMART audience development objectives and KPIs
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Identify the type of audience information necessary to support audience development
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Assess approaches for collecting audience information
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Recognise effective marketing and engagement strategies to achieve your objectives
Trainers:
Penny Mills, Director of Client Services
Rachel Escott, Associate
These workshops are part of Best Practice, a partnership between the Audience Agency and the AMA, funded by Arts Council England, to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.
When & Where
Jerwood Space
171 Union St
SE1 London
United Kingdom
Thursday, 6 December 2012 from 10:00 to 16:00 (GMT)
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