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Essentials of Engaging Audiences on Tour - London
Thursday, 6 December 2012 from 10:00 to 16:00 (GMT)
London, United Kingdom
This seminar offers practical approaches to understanding and engaging audiences on tour, with tips for devising effective audience development and marketing strategies. You will learn what audience information is useful to collect and how to use it to inform relationship building with partners and audiences.
By the end of the session you will be able to:
Develop effective venue relationships around shared audience development and marketing goals
Set and measure SMART audience development objectives and KPIs
Identify the type of audience information necessary to support audience development
Assess approaches for collecting audience information
Recognise effective marketing and engagement strategies to achieve your objectives
Penny Mills, Director of Client Services
Rachel Escott, Associate
These workshops are part of Best Practice, a partnership between the Audience Agency and the AMA, funded by Arts Council England, to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.
When & Where
The Audience Agency
We're the national audience development agency for England offering practical advice, intelligence and inspiration for arts, museums, heritage, libraries and other cultural organisations.
We have deep understanding of the challenges facing arts, heritage and cultural organisations in the current climate. We also have the tools and the skills your organisation needs to focus on its most valuable resource: its audience.
We want to help you, whatever your goal - from generating more income, to engaging your local community, or planning for 2013 - the more you know about who you are reaching, the more effective you will be. There are many ways we can support you, from help with your planning to providing you with evidence.